Top 19 SEO Key-Triggers for Small Business Websites

SEO is Key to driving more Visitors to your Small Business Website!

As a small business owner, it seems the internet is the place to be with your small business and the products and services your small business offers, and having a website is the way to provide these products or services online, but a small business website needs to have a search engine optimization campaign in progress at all times, by having SEO in place, this will be the driving force to drawing more visitors to your small business website.  There are basic tactics that you and your web designer should be taking to optimize your search engine rankings.

Here are 20 basic steps you can do now, to improve traffic to your small business website.

1. Integrating 3 to 5 specific keywords or keyword phrases for each individual page of your small business website will create a feeding frenzy for search engines.  Using a keyword tool such as Google Adwords Keyword Tool or their Search Based Keyword Tool will give you a selection of keywords or keyword phrases to integrate into your small business website. Don’t over-stuff these 3 to 5 keywords or keyword phrases, or search engines will penalize your small business website.

 

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1. We all know that keyword driven content dominates the internet world. Search engines have a feeding frenzy over fresh, fresh, fresh content, so update your small business website regularly. Posting great, well-written keyword-focused material within the content of your small business website or blog will bring the search engine spiders to crawl your site daily. Consider a blog for your small business site, if your site content won’t change frequently. Spiders LOVE blogs!

 

1. Although we know fresh keyword focused content dominates, but there is another element that rules, that is back links from high page ranking sites, implementing a link building campaign is a must, gaining links from high PR sites, such as directories, forums, blogs, universities, and government sites are the cat’s meow. Having back links from these high PR sites carry a lot of weigh with search engines like Google, Yahoo, and BING, and they will reward you with a PAGE 1 Top Listing in their directories or search engine listings.

 

Another element that drives search engines

like GOOGLE crazy, is linkage (back links) from high PR (Page Rank) sites

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1. If you’re small business website uses image maps or Java script drop-down menus, implement keyword focused anchor text links in another location on your pages. Search engines won’t crawl and can’t decipher your images and they require real keyword focused text to follow. Give search engines every opportunity to rank your small business website by integrating these anchor text into your site.

 

1. Using 3 to 5 keywords or keyword phrase in the beginning of your Page Title is imperative. Each of your small business website pages needs its own unique Page Title according to its fresh keyword focused content material.  Page Title tags should be keyword focused, and if you insist on putting your small business name in it, put it towards the end.

 

1. When you’re writing your small business articles. Implement your keyword focused anchor text and link them to your site, and then post them to high page rank article sites GoArticles, EzineArticles, ArticleBase, these are just a few. You will be amazed at where your articles will show up after a few months, all linking back to YOU!

 

1. If you have a Call to Action Hyperlinks within your small business website, you should implement keyword focused text to draw your potential customer in, like using keywords “pink organic baby t-shirts” and not the text “click here”.

 

1. Going easy on using Flash within your small business website. Search engine spiders can’t crawl flash animations; minimal use of these is a must, especially if the animation contains the keyword focused text that you want your visitors to read. Integrating the keyword focused text into the page instead.

 

1. When linking to external sites, be sure to use the actual domain name i.e. http://www.thegreendog.com, and not http://www.thegreendog.com/index.html.

 

10.  Stay on top of when your small business website domain will expire, don’t ever allow your site to expire, domains that are about to expire, or even that have less than one year remaining can be considered spamming sites by some search engines, and this can penalize your page rankings.

11.  Implementing a search engine campaign takes a constant commitment, the internet creates searches, and user’s needs are quickly and frequently changing, keeping on top of these changes gives your small business website the edge over other sites. Search engine optimization is a daily task, in order to getting the best results.

Getting your small business site crawled can take weeks or months, and getting high rankings can take months, sometimes a year or longer, but if you have a great search engine optimization campaign on going, this will cause your site to be crawled at a faster pace than others websites that don’t install a search engine campaign. Making the effort will depend upon how successful your small business website will be.

12.  If your small business website makes use of images, include an alt or alternative tag caption with your images using your 3 to 5 keywords, this will increase your searches which will often be for a keyword along with one of those words.

13.  Be sure to make use of an XML sitemap. You can get one of these from Google. A sitemap is a list of all your small business website pages; it can be very helpful to visitors and search engine bots finding pages to your site.  Sitemaps make your site worthy of crawling.

14.  Does your small business have Video to display your brand, products, or services, search engines love video that are optimized with the 3 to 5 keywords that use for your site.  Include video in your site, and then upload the video to other quality sites, such as Metacafe, AOL, MSN, Yahoo , BING, and, of course, YouTube or use Tubemogul to distribute your video onto video search engine sites..

15.  Does your small business website have a Google Webmaster account. By having a Google Webmaster account you will have an idea how Google’s views your site and be able to diagnose problems. See how Google crawls and indexes your site and learn about specific problems Google has accessing it. Discover your link and query traffic View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there. It’s vital to know what page your visitors are coming in to your site on, and what page they’re exiting from.

16.  When you have opened your Google Webmaster account for your small business website, be sure to enable the “Enhanced image search” feature. Allowing Google to find your photos will help in improving your search engine optimization results.

17.  Whenever you write an article, comment on blogs, build an eBook, and always use your 3 to 5 keywords to link back to your small business website. Putting your 3 to 5 keywords to each or a few links to other pages in your site is an easy way to improve traffic to individual pages.

18.  Use 1 to 3 keywords of your major keywords in your small business domain name. It makes it more understandable to users and search engine alike, and makes your site more search engine optimized. Users or search engines truly search for more descriptive keyword based domains like www.organicbabyclothes.com/toddlers/biboveralls.html, than a page that is titled www.organicbabyclothes.com/54366/bbb.html, search engines are less likely to crawl this page.

19.  Use reputable a SEO company that has references of small business websites they have done work for in the past or presently. Don’t make the mistake of paying money to companies that say they can get you ranked higher overnight! We all know it takes time to implement a search engine optimization campaign. Or, with a little time and effort, you can improve your small business website’s rankings yourself, or hire a professional search engine optimization site.

About the Author – Linda J. Baldridge – Article Top 19 SEO Key-Triggers for Small Business Websites that drives Google, Yahoo, and BING Crazy written August 4^th, 2010

Linda J. Baldridge runs a Small Business Reference Guide website and Internet Marketing Consulting Firm in the Pacific Northwest of Washington State. She has worked with companies like AAA SUPERSEAL, an Asphalt Paving Contractor, and Completely Floored, a Carpet Flooring Design Superstore. These are just a few of her clients she has fully implemented a search engine optimization campaign for, she has also integrated a complete Internet Marketing Strategy with Local Search Marketing, Link Building Promotion, Web Analytics Services, Search Engine Submission, AND Social Media Creation.

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